A Sport, Art and Cultural Enrichment Opportunity for All...

Today, the Youth Charter launched its Sport & Physical Activity Enrichment Report at the HMC Heads Conference in Manchester. The report is a national framework for equity, access and opportunity in building communities inner city, suburban and rural.

A child’s chance to participate in sport, physical activity, enrichment or discover a talent should never depend on their postcode, family income or which school they attend.

Yet only around half of children in England meet the guidance for 60 minutes of daily physical activity. At the same time, schools and communities already have pitches, halls, studios, committed teachers and coaches. The challenge is connecting those opportunities to the young people who need them most.

Our new Youth Charter Sport & Physical Activity Enrichment Report makes a practical call: bring independent and state schools together with local authorities, clubs and community organisations. Share facilities and expertise, train Social Coaches from the communities they serve and measure what changes in young people’s health, confidence, skills and opportunities.

Through our established Community Campuses in London, Birmingham, Manchester, Newcastle and Liverpool, we are now developing whole community network with intergenerational leadership, engagement and empowerment with social, cultural and economic potential that can now be expanded nationally and internationally.

The report calls for regional demonstrator campuses from 2026 to 2030, with investment focused where access is lowest. This is a proposal for action, and invites schools, government and community partners to provide activities in the classroom, playground and beyond the school gate.

This report is a milestone landmark moment and call to action to the private, public, third sector and community organisations that can now deliver real tangible and measurable hope and opportunity in the mental, physical and emotional health and wellbeing in the lives of our children and young people, in particular those from disaffected and disadvantaged communities.